Barriers to Mompreneurship and how to overcome them

Women-owned small businesses create substantial growth and vitality to today’s economy and promise to be the driver of tomorrow’s business success. According to the US Department of Labor 1, 36 percent of all businesses in the US are women-owned, accounting for 12 percent of all sales and 15 percent of employment. In 2018, American Express 2 reported that around 1,800 new women-owned businesses were launched every day (US). To quote Queen B: “Who runs the World? Girls!”

As the media promotes stories of women as both successful mothers and career-minded, a distinct subset of women-owned businesses has arisen. More moms are gaining workplace confidence and taking economic control through the new normal of a mom-owned business. Of women-owned businesses, it’s estimated that 1 in 3 is owned by a mom which translates to about 4 million businesses in the US.3 This rapid growth brought about a new term to describe the phenomenon: Mompreneur. A mompreneur is a woman who combines running a business with running a household and being a mother.


The term mompreneur brings its own issues. The term itself, at its worst, can apear exclusionary and even sexist. It pushes aside women who face the same gender biases and similar struggles but happen not to be moms. The term also undermines the role that men and stay-at-home partners do play and should play in the home and childcare. However, there is no denying that women are disproportionately charged with managing the home and the kids. In a survey of US mompreneurs4, 71% serve as the primary caregiver to their children as compared to just 13% of male parent entrepreneurs.[i] When this responsibility is added to running a business, challenges abound.

Mompreneur, in the best sense of the term, represents moms bonding to develop an undeniable economic influence so much so, that even the language of business must adapt. In that sense, mompreneur becomes a badge of honor binding unique perspectives for business, economic and even social change and evolution. As a mom and a business-owner, that is what I embrace. Women are realizing that being a successful businessperson and a great mom are not mutually exclusive concepts. And, there are no signs of this trend stopping – making the Mompreneur a force to be reckoned with!


Speaking from my experience, being a Mompreneur has its own set of unique difficulties. To be successful, I recognized early that it pays to recognize and plan for those difficulties.

Written By Charlotte Wenham, pNeo LLC



1 McManus, M.J. (2017). Get the Facts on Women Business Owners. Retrieved from

2 American Express (2018). The 2018 State of Women Owned Businesses Report. Retrieved from

3 Lascala, M (2015). It’s Small Business week – Remember Monpreneurs. Retrieved from

4 99 Designs (2017). New Survey Sheds Light on Reality of Todays “Mompreneur”. Retrieved from:




Help Your Kids Avoid The ER This Summer

Kids have a great time during the summer. The favorable weather allows them to spend more time outside. However, outdoor activities can expose them to risks. They may also sustain injuries while enjoying indoor activities. Parents need to be extra careful during this season to avoid accidents.

Since your children are on vacation during this much loved season, they will have time for fun. You have to keep your kids safe, while they enjoy themselves during the summer. The following summer safety tips will help you to protect your kids and allow them to enjoy the nice weather.

  1. Prevent falls

Statistics show that the emergency units in health facilities treat more kids for injuries resulting from falls during summer. Falls can lead to concussion, a traumatic brain injury that disrupts its functioning. Kids may fall indoors or while at the playground. Monitor your children’s activities. Make sure that likely fall hazards, such playground equipment and stairs are safe.


Ensure that the ground beneath the playground equipment is safe. Soft surfaces are preferable for playgrounds. A 9-inch layer of wood chips on the surface of playgrounds will help absorb the impact of falls.


  1. Water safety

Children may die from accidental drowning or sustain serious injuries from near-drowning incidents. Carefully watch your children when they are near or in the water as drowning can occur silently and in a twinkle of an eye. Make sure they wear well fitted and comfortable life jackets while swimming or playing near water. Allow them to swim only under the supervision of an experienced swimmer or lifeguard. Also, avoid distractions while watching kids in the water.


You can improve child safety by restricting access to the pool. A fence not less than four feet high around the pool with a self-latch will prevent kids from getting to the water unnoticed. Besides, knowledge of cardiopulmonary resuscitation (CPR) is crucial.


  1. Protection against sun and heat

Kids may experience heat stroke if they stay under direct sunlight for prolonged periods. Such a situation can increase their body temperature and lead to dehydration. Prevention of heat-related illness is an important summer safety tip. Dress your kids in light-colored wears that cover their skin, wide-brimmed hats and sunglasses to protect them from the harmful rays of the sun. Besides, never leave them in locked cars.


It is better to engage in outdoor activities in the mornings and evenings. Allow your kids to cool showers during periods of extreme heat waves. Also, make sure your children increase their water intake to avoid dehydration.


  1. Be wary of strangers

An essential baby safety tip during summer is to prevent infants from getting lost. Besides, kids may wander off during outdoor activities especially if they meet other children or want to explore an object or activity out of interest. Never leave them or allow them to go anywhere with strangers.


  1. Bites and Stings

The hot weather favors bugs. However, bites and stings of other insects such as mosquitoes, ticks, bees, and wasps or even snakes may lead to health issues. You can use insecticides and repellents to prevent kids from their bites and stings. Also, make sure that your children wear long clothing that covers their bodies when outdoors.

Summer is a great fun time. However, keeping your kids safe will allow you to fully enjoy the season. Make sure their foods are hygienically prepared and served to avoid food poison and observe other child safety tips.

WARNING! Dad’s Only Advice for Dad’s from Dad’s

We asked 3 dad’s these daddy questions in celebration of Father’s Day.  Their answers are hilarious!

  1. How many kiddos do you have? Age?
  2. What is your favorite part about being a Dad?
  3. What is the funniest thing your child has either done or said?
  4. Things no one told you about being a Dad, but you wish they had?
  5. What advice would you give to new or expecting Dads?


Vincent Jackson –

  1. I have four kids – Carter Action (5 yr old boy), Amaya Rae (4 yr old girl), Dominick Danger (2 yr old boy), and Miles Major (7 month old boy)

    2. I love being able to witness their development, exploration, curiosity. And, of course, their unconditional love is ever present!

    3. All of my kids have had their quotable moments, tough to choose just one. My favorite current sayings:

    2 yr old Dom: Calling Miles “Meatbaaall” (I started the nickname, he’s a big boy)

    4 yr old Amaya: “I love you inside and outside”

    5 yr old Carter: “I haven’t yawned dad, I’m not even tired” (as he is nodding off)

     4. Nothing I wasn’t really told, but the reality of first hand experience is real!! It has gone twice as fast as I expected and it is twice as hard as I expected. The love I feel is 1000 times as strong as I envisioned. Being a dad is a beautiful gift.

    5. Create routines. Routines become communication and learning experiences that will

become memories and strengthen bonds.

Jeremy Greene – Instagram @realjeremygreene

   1. 1 child. 5 months old

   2. Playing & laughing with my daughter. Her smile is the greatest thing ever.

   3.  Barfed in my mouth.

   4. The horror of watching child birth because of potential complications. My wife had a smooth labor but hemorrhaged after.

   5. Cherish every single moment. They grow up so fast.

Lewis Bass –

  1. 3 daughters, 17, 19, 27 and 2 grandsons 2, 4
  2. When I watch my grandkids cause their mother to say things I would say to her.  PAYBACK 😊
  3. One of them was 16 and had a party when I was out of town.  Though I had warned her before I left. So the police called me at midnight.  When I got home she was freaking out thinking I was going to kick her out.
  4. No matter what you do, they will rebel against you.  Raise them so they have the ability to take care of themselves when they move out and never move back in.
  5. Do the best you can.  Just because your parents did something a certain way doesn’t mean you have to do it that way.  Once you think you mastered parenting, the kids change and you are back to knowing nothing.

5 Things You Didn’t Know About Baby Shusher

Our friends at Sleepy Tot New Zealand wrote an amazing post about the ‘10 things you probably didn’t know about the Baby Shusher.’ They inspired our post, and we hope you learn new things about the Baby Shusher that you didn’t know before!

1. Baby Shusher will never replace being held and nurtured by Mom and Dad.

Some feedback Baby Shusher receives is, “Why not hold the baby to stop their crying?” This is a valid point, but the Baby Shusher is not intended to replace being held or cuddled by parents. Many mothers break down and cry because they are unable to soothe their baby out of a crying spell.

Think of it this way – your baby has been up 10 times already throughout the night because they’re fussy, hungry, or has an upset stomach. You’re very sleep deprived, mentally and physically exhausted, and probably a little irritable from lack of sleep. The shushing device along with rocking, singing, patting, etc. will put your baby to sleep faster, ending their crying spell, and allowing you to remain calm and collected. Not to mention you will be able to get more sleep as well.

The Baby Shusher has been successfully used with morphine-addicted babies, little ones coming out of operations where they can’t always be loved on and even premature babies that can’t always be held either.

Baby Shusher was founded by Chad & Katie Zunker, who birthed the product out of their own personal desperation while raising their three little girls. Chad and Katie’s story is well worth a read.

2. Baby Shusher has a calming effect on tired toddlers and parents too!

The Baby Shusher was originally designed to settle newborns in the first few months of their lives (4th trimester). The shushing triggers the calming reflex we are all born with. The sound is very calm and relaxing. In fact, it is so comforting that breastfeeding mothers can letdown and breastfeed more effectively.

3. Kim Kardashian loves her Baby Shusher!

She really does! There were no sponsorships paid for her endorsement. We were surprised when the Baby Shusher appeared on her show, Keeping Up with The Kardashians.

kim kardashian holding baby shusher on keeping up with the kardashians

4. Newborn photographers love Baby Shusher.

Photographers can get multiple beautiful shots of the baby during their sessions because the Baby Shusher calms the baby. This means less crying, breaks, or even rescheduling!

photographer using baby shusher to calm baby for photo

5. The Baby Shusher is an adaption of white noise.

Traditionally white noise is designed to be played during the entire sleep cycle. The Baby Shusher is a soothing tool which stops baby crying and helps them learn to settle quickly.

Baby Shusher uses long, rhythmic shushes. The shushes might come off as loud and intrusive, but it reminds baby of being inside mom. In utero, they are surrounded by the sounds of blood flow and other noises that can reach up to 95 dBs—or the sound of a very loud vacuum cleaner.

It may sound harsh at first, but the Baby Shusher is designed to break a baby’s cry spell and engage their natural calming reflex.

The sound level and timer options (15 or 30 minutes) have been Doctor approved and tested!

Tips and Tricks (or-Treats) for This Halloween Season

Halloween is almost here and that means two things: your kids will want all the candy in the world, and they will want to get all this candy while dressed up as their favorite character. While Halloween is an enjoyable holiday for people of all ages, it can also be a scary one if proper precautions aren’t taken. Here are some things to keep in mind during this spooky season.

1. Make sure costumes are safe.

Since it will be dark outside, costumes should be bright and reflective. They should also be short enough, so your child won’t trip or get their costume caught in any hazards like debris, jack-o-lantern flames, etc. Any body paint should be tested on a small section of skin before the big day so allergic reactions can be avoided. Also, double check that your child can see through their eye mask if they have one!

trick-or-treating children on Halloween
Photo by rawpixel on Unsplash

2. Use flashlights to see what’s around you.

Sure, there are some street lamps and porch lights, but a flashlight with fresh batteries is the best way to ensure a lit pathway while trick-or-treating. Phone flashlights work too!

3. Always use sidewalks and crosswalks and avoid walking through lawns.

It’s late at night and it might be difficult to spot trick-or-treaters. Play it safe and stick to the side. As for lawns, there might be tripping hazards like a garden hose or other miscellaneous items that the homeowner forgot to remove.

family walking on crosswalk

Photo by Christin Hume on Unsplash

4. Always read the ingredient label.

If your child or someone in your family has a food allergy, be sure to separate treats containing
the ingredient and let the rest of your family know why. Some candies are made in places where
contamination could have occurred. Err on the side of caution to protect your family this year.

5. Check for tampered treats.

If a treat is unwrapped, homemade, or otherwise suspicious, throw it away. Although it’s rare to
find tampered treats, it’s not worth the risk. Most likely, your children won’t miss one or two
treats. Worst case scenario: head to the stores on November 1st to pick up all of the discounted
Halloween candy.


Photo by Carl Raw on Unsplash

5 Ways to Let Your Little One Help Decorate This Halloween

Pumpkins are a must-have decoration during the fall, but unless your child is patient enough to watch you carve the pumpkin, it can be hard to include the little ones in the fun. Your child can express their creativity by decorating the outside of a pumpkin. Here are five ideas for pumpkin decorating with young children:

1. Use Paint

Toddlers love finger painting (and making a mess), but this way, they can paint as many layers with as many colors as they want. Make sure to use washable paint so the mess is easier to clean! If using tempera paint, mix it equal parts with washable glue to prevent flaking after the paint dries.

child's hands covered in paint

Photo by Bernard Hermant on Unsplash

2. Use Stencils

Whether it’s a shape or an animal stencil, you can hold it onto the pumpkin while your child fills it in. This offers some guidance, while also letting them have at it. Switch it up with different colors and different stencils for a unique design!

3. Decorate with Stickers

The great part about this method is that you can use old stickers that have been laying in your craft supplies for a while or buy stickers from the dollar store! Your little one can decorate while also working on their motor skills.

little girl in a pumpkin patch

Photo by Patrick Fore on Unsplash

4. Use Glitter

While glitter is the messiest way to decorate a pumpkin, it can also be the most fun! Will your child dump the glitter over the whole thing? Will they strategically pour the glitter? Or will they simply toss it up in the air and let it fall where it may? Pick a nice day and decorate outside with your child if you choose this route.

5. Make it a Costume Party

If you really want a mess-free decorating experience, opt for dress-up! Your child can dress the pumpkin in hats and scarves and call it a day. You could even have a pumpkin fashion show!

Photo by bekirdonmez on Unsplash

Reasons to Call your Baby’s Doctor

As a parent, your child’s health and safety is your number one priority. The littlest sniffle or the slightest change in behavior may worry you, especially if you are a new parent. Sometimes Googling your newborn’s symptoms may not give you clear answers because there is an overabundance of parenting advice and warnings online. To put your mind at ease, call your child’s Doctor.

We’ve put together a list to help you know when the appropriate time is to call the Doctor.

  • Yellowing of the skin or eyes. This could be Jaundice.
  • Difficulty breathing
  • A continuous cough
  • Persistent crying or irritability
  • Blue or grey coloring around the mouth when feeding or crying
  • Vomiting or not holding food down
  • Unusual/different bowel movement from normal
  • Lethargic behavior
  • A rectal temperature greater than 100.4 degrees Fahrenheit
  • A rash, especially if your baby has a fever too

This list is not all-encompassing, but if you are concerned, call your Doctor! That is what they are there for – the wellbeing of their patients.


Preparing for Flu Season – Useful Information You Need to Know

person sick laying on a couch

Flu season is fast approaching. Take preventative measures and know what to do before you or your child falls ill.

How do I prevent the flu?

1. Get a flu shot

2. Eat healthy, exercise, and maintain healthy practices

3. Boost your immune system

Getting the flu shot is not a guarantee that you will not catch the flu but getting the vaccine could help lessen the symptoms of the flu. The flu shot takes about two weeks to become effective, so a good time to get the flu shot is by the end of October. Healthy children 6 months or older can get the flu shot.

Taking care of your body and overall health should be a priority regardless of if it is flu season or not. Proper nutrition, drinking plenty of water, and exercise does wonder for your body and immune system. Maintaining healthy practices includes washing hands, disinfecting surfaces, washing clothes and bedclothes regularly, using separate cups and utensils, and sneezing or coughing into the inside of your elbow. To get a leg up over flu season and boost your immune system, try implementing a multivitamin to your daily routine.

What can I do if I or my children get the flu or another virus?

If you or your child has the flu, make sure to drink plenty of fluids, rest, and manage fever and pain. Check with your health care physician or pediatrician first, but acetaminophen or ibuprofen can be used to alleviate pain and fever symptoms.

In addition to pain medications such as ibuprofen, applying heat using a heating pad or other methods to areas that are painful and sore can help reduce pain. Taking a warm bath can help break a fever.

If you or your child has a stuffy nose and cannot breathe properly, try using a humidifier or the CLEARinse Nasal Aspirator to clear the nose. This nasal aspirator was developed by an ER Doctor and made with young children and babies in mind. As always, wash your hands and disinfect surfaces and other areas in your home.

Photo by Rex Pickar on Unsplash

Tummy Time Benefits

baby on tummy

What Is Tummy Time?

Tummy Time is the time during the day your baby spends on their tummy while they are awake. Tummy Time is an important activity for your baby’s development and is endorsed by the American Academy of Pediatrics (AAP). Because the AAP recommends that babies sleep on their backs for safety reasons, babies need enough supervised Tummy Time during the hours they are awake to strengthen head, neck, and upper body muscles. This will help their head control and core muscles develop and allow them to reach their expected developmental milestones.

Why is Tummy Time Important?

Thanks to guidelines established by the AAP in the 1990’s, parents’ awareness has been improved of the importance of putting infants to sleep on their backs to reduce the risk of sudden infant death syndrome (SIDS).

But, all that time spent on their back can cause a flat spot on your child’s head, known as Positional Plagiocephaly or flat head syndrome, as well as causing twisted neck or positional torticollis which is when the neck muscle is stiff and tight. Getting your child time off of their backs can help prevent this, which is another reason why it is so important for babies to receive supervised Tummy Time every day.

Risks of Not Incorporating Tummy Time with your Baby

New parents are told of the importance of babies sleeping on their backs to avoid SIDS, but they are not always informed about the importance of tummy time. The popularity and increased use of infant seats, swings, and carriers have also meant less tummy time. As a result, today’s babies have fewer chances to practice using their arms, back, neck, and head to lift themselves up and there has been an increased frequency of early motor delays in babies younger than six months. Infants who spend too much waking time on their back may have an increased risk of delayed motor development, as well as cognitive and organizational skills delays, eye-tracking problems, and behavioral issues.

There has been an increase in babies that have gross motor and fine motor developmental delays. They can have atonicity, which is a lack of muscle tone for various reasons. Besides back sleeping and lack of tummy time, other factors can cause this, such as prematurity, increased numbers of twins and triplets, and increased survival of children with cardiac, neurological, and genetic disorders. Babies after cardiothoracic surgery usually stay off their bellies and chest for 2-3 weeks postoperatively, and those few weeks in a developing baby can cause some delays.

Benefits of Tummy Time

Giving Tummy Time can help babies meet their milestones, such as strengthening the baby’s back, neck, and core muscles to help build a foundation needed to meet motor milestones including head control, reaching, rolling, sitting, crawling, and walking. Also, can help develop eye and hand coordination. By looking down at their hands, the baby is seeing how they move and what they can do. It also can help their sense of touch by feeling different textures such as blankets, playmats, carpet, etc. on their arms, hands, and face. Positioning the baby differently helps develop their movement and balance as well as them moving they gain a sense of body awareness.

When Should Baby Start Tummy Time?

Tummy Time can start as soon as your baby comes home from the hospital, although some providers recommend starting it once the umbilical cord falls off. Aim for a few minutes at a time, several times a day.

You can begin with 3 to 5 minutes per session, doing at least 10 minutes a day, to eventually working up to a total of 30 to 60 minutes daily as your baby grows. Tummy Time can be done in short sessions throughout the day, based on your baby’s tolerance and needs. Some babies like being on their tummies, but many dislike it at first. Some don’t like the world from a face-first perspective. You may have to help your baby learn to enjoy tummy time.

Once your child is rolling over and independently spending time on his stomach, usually by 6 months old, you can stop dedicated tummy time since they will be doing tummy time all on their own.

Have you Heard about Tumzee?

Tumzee is designed for babies who are old enough to hold their head up on their own and can be used until your baby has learned to crawl and no longer needs daily Tummy Time. The unique
design allows for babies to be positioned on their tummies on a 15-degree incline, letting your baby engage with toys, games or books and easing the frustration that many babies feel during Tummy Time.

Tumzee is built with a unique “T” support to prevent your child from sliding down the incline and raised sides to prevent your child from rolling off the side of the support. This provides a secure environment for your child’s Tummy Time, allowing them to play and develop in a safe way. No other product on the market offers the stability and support to prevent your baby from sliding down or rolling out or off of the product.

Tumzee is made of Polypropylene and is BPA and phthalate free. Its soft yet firm design allows your baby to be comfortable while still providing them with full support.

Photo by Filip Mroz on Unsplash

Pros and Cons of Children Using Devices

girl using tablet

Children are increasingly using devices more and more every day. Chances are, you know a parent who occupies their children by letting them watch videos or play games on their cell phone. Letting your child use devices is completely your own choice. Hopefully, this post will help you make that decision!

Pros of Using Devices

There are so many things your child can learn from engaging with a device. There are several educational applications, videos, and more that they can learn from. Your child can learn colors, types of animals and noises, math, geography, and so much more. If your child is fussy or misbehaving, the device can occupy them while you handle the situation.

By using devices, your child will be comfortable with using technology. Using devices can help them stay ahead of the curve in society and school because of the widespread dependability on technology. It can even develop their cognitive skills quicker.

Cons of Using Devices

When children use devices, they may have trouble making friends in the future because they have not learned how to communicate with others to a certain degree. They also may have issues with their eyesight from looking at the blue light the device screen gives off. Sometimes, children may use earbuds. This could cause earwax impaction because they earbuds go inside of the ear. Earwax impaction is one of the most common causes of hearing loss. They may have a higher risk of obesity because using devices requires them to be sedentary.

How can I give them the best of both worlds?

Try limiting their screen time. This allows them time to learn and play on their devices, but also ensuring that they put them down too. Teach them that having the chance to use technology is a privilege. This can be accomplished by having a routine of chores/homework first and then screen time.

Photo by Patricia Prudente on Unsplash